New AI agent
Meta Muse: what the AI agent does, what it costs, and what to check first
What Meta's Muse agent actually does, how its free, Power and Max plans differ, where it is available, and the privacy settings to look at before you connect your accounts.
- Platform
- Meta Muse
- Best for
- US adults who want a general-purpose assistant that acts across their everyday apps and keeps working in the background, and who are comfortable connecting accounts to Meta.
- Hands-on
- Controlled benchmark pending
Quick answer
Muse is Meta's personal AI agent, announced on September 8, 2026 and rolling out in the US on iOS, Android, muse.ai and WhatsApp. Instead of only answering questions, it carries out tasks you describe in chat, such as handling email, booking travel, filling out forms and shopping, on its own secure virtual computer, and keeps working after you close the app. Muse is free with a usage limit; the Power plan is $20 a month (500M Muse tokens a week) and the Max plan is $100 a month (3B tokens a week). You need to be 18 or older and sign in with a Meta account.
Starting point: Free with a usage limit. · Free tier: Yes — Free with a usage limit that refreshes; when you reach it you can wait for the refresh or upgrade to Power ($20/month) or Max ($100/month).
This evaluation is built on verified documentation and official pricing data, paired with a repeatable test workflow you can run directly in your own project.
Worth evaluating when
- People in the US who want an assistant that acts on their behalf across email, calendar, bookings and shopping
- Busy creators and small business owners who want errands and admin handled in the background
- Anyone comparing Meta's agent with other AI assistants before paying for a plan
Check before paying
- Availability: Meta says Muse and its subscriptions are in limited testing and not available in all locations
- Training: interactions are used to train Meta's AI models unless you opt out in settings
- Usage is metered in Muse tokens per week, so heavy tasks use the free limit faster than simple ones
What Muse is
Muse is a personal agent from Meta that works like messaging a person: you describe a goal and it plans and does the steps. Meta announced it on September 8, 2026 as a personal AI agent built for everyone, powered by its Muse Spark model.
Each user's Muse runs on Muse Secure VM, which Meta describes as a dedicated secure computer with its own browser. That is what lets it act inside websites and apps you connect, and keep working after you close the app.
What it can do
Meta's examples are everyday tasks: managing email, booking travel, filling out forms, shopping, negotiating, and turning long-term goals into action plans. It remembers preferences and makes suggestions on its own.
At launch it came with connectors for email, calendars, payments, health and fitness, smart home, dining, shopping, music and events, according to TechCrunch's launch coverage. Payments go through Link by Stripe, with Shop Pay announced as coming.
Muse is a general assistant, not a content-creation tool. Meta's image and video generation models (Muse Image and Muse Video) are separate products.
Plans and pricing
Free: Muse is available for free with a usage limit that refreshes; when you hit it you can wait or upgrade.
Power: $20 a month for 500M Muse tokens a week. Max: $100 a month for 3B Muse tokens a week. Both renew monthly on your purchase date and can be cancelled at any time from your subscription settings.
Meta has not published how many tasks a token allowance covers, because it depends on how long and complex each task is. Start on the free plan and upgrade only if you keep hitting the limit.
Where you can use it
Muse is rolling out in the US in the Muse app for iOS and Android, on the web at muse.ai, and in WhatsApp chats; Meta says AI glasses support is coming. You sign in with a Meta account, which you can create from Facebook or Instagram or with an email address or phone number.
Subscribers must be 18 or the age of majority where they live and be in a country where Muse is available; Meta says Muse and its subscriptions are still in limited testing and not offered everywhere yet.
Privacy settings to check first
Meta says Muse does not share your conversations or the data in your virtual machine with its ad systems, and that you can tell it to forget specific things it has learned.
Your interactions are used to train Meta's AI models unless you opt out, so change that setting first if it matters to you. Meta has also announced Muse Confidential VM, where the whole virtual machine is encrypted with a key only you hold; it is not available yet.
Because Muse acts in your accounts, connect only the services you need and review what it may do on each before giving it payment access.
Related guides
More Productivity workflows from the same verified catalog.
Run a same-input test
Start on the free plan
Sign in with a Meta account and give Muse one real errand, such as finding and holding a restaurant booking, to see how far it gets without help.
Set privacy before connecting accounts
Turn off training use if you prefer, then connect only the email, calendar or shopping accounts the task needs.
Watch the weekly limit
Note how much of the free allowance one task uses before deciding whether Power ($20) or Max ($100) is worth it.
Official sources
These external sources support the product and pricing record. Recheck them before purchasing because plans and limits change.
Frequently asked questions
What is Meta Muse?
Meta's personal AI agent, launched in the US in September 2026. You give it goals in chat and it carries out tasks such as email, travel bookings, forms and shopping on its own secure virtual computer, in the Muse app, on muse.ai or in WhatsApp.
Is Muse free?
Yes, with a usage limit that refreshes. Paid plans are Power at $20 a month (500M Muse tokens a week) and Max at $100 a month (3B Muse tokens a week).
Is Muse available outside the US?
Not broadly yet. Meta is rolling it out in the US first and says Muse and its subscriptions are in limited testing and not available in all locations.
Does Meta use Muse conversations for ads?
Meta says Muse does not share your conversations or virtual machine data with its ad systems. Interactions are used to train Meta's AI models unless you opt out.