Image tool profile

Adobe Firefly

Adobe Firefly is Adobe's family of generative AI models and web/mobile apps for image, video, audio, and design creation, launched in beta in March 2023 and integrated across Creative Cloud apps such as Photoshop and Premiere Pro. It offers text-to-image and text-to-video generation, AI editing tools like Generative Fill and Generative Expand, plus access to partner models from Google, OpenAI, and others, with Content Credentials attached to outputs and commercially safe training data.

Pricing checked Aug 13, 2026Sources: 4Editorial status: source checked

Best for: Creators and designers who want commercially safe generative AI for images, video, and design work, deeply integrated with Creative Cloud apps and extended with partner models.
Audience: Individual creators, designers, marketers, creative professionals, teams, enterprises
Category: Image

Where it fits

Creators and designers who want commercially safe generative AI for images, video, and design work, deeply integrated with Creative Cloud apps and extended with partner models.

Text-to-image and image-to-image generationText-to-video and image-to-video generationAI photo editing (Generative Fill, Generative Expand, object and person removal)Text-to-vector and design asset creation (backgrounds, stickers, characters)AI audio generation (music, voice, sound effects, audio translation and dubbing)Ideation boards (mood board, storyboard, vision board)

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Pricing note

Free plan includes free daily generations to try Firefly. Paid plans (US pricing from adobe.com/products/firefly/plans.html): Firefly Standard US$9.99/mo (2,000 generative credits), Firefly Pro US$19.99/mo (4,000 credits), Firefly Pro Plus US$49.99/mo (10,000 credits; promotional US$34.97/mo), Firefly Premium US$199.99/mo (50,000 credits plus unlimited Adobe Firefly Video Model access; promotional US$139.91/mo). All paid plans include unlimited standard image and vector generations; credits are used for premium features like video, audio, and partner model outputs. Credit add-on plans start at 2,000 credits, and Creative Cloud Pro at US$59.99/mo includes 4,000 Firefly credits plus 20+ Creative Cloud apps.

Checked Aug 13, 2026. Verify the current plan, credits, output limits, and commercial terms before purchasing.

Is it legit?

Who is behind Adobe Firefly, where it is based, and what is publicly known about its funding. Company details change — verify on the official site before committing.

Company

Adobe Inc.

Founded

1982

Headquarters

San Jose, California, USA

Trade-offs to check

Free plan only includes limited free daily generations; more usage requires a paid subscription
Premium features such as video and audio generation and partner model outputs consume generative credits, which reset monthly and do not roll over
Users are responsible for determining whether content generated by partner models is appropriate for their project; commercial-use assurance applies to Adobe Firefly models
Higher-tier plans are needed for larger monthly credit allowances (up to 50,000 credits on Firefly Premium)

Evaluation guide

Step-by-step evaluation guides for Adobe Firefly — workflow fit, pricing, rights, and a same-input test before paying.

Official sources

These links are retained beside the catalog record so changing details can be rechecked.