Video tool profile
Luma
An AI video and image generation platform powered by Dream Machine and Ray video models, featuring Luma Agents that plan, generate, and refine creative work for creators and teams.
- Best for
- Teams and power creators who want video generation plus agent-style iteration tools under one credit system.
- Starting point
- Paid plans from $30/month (Plus, 10,000 credits/month, commercial use included), Pro $90/month (40,000...
- Free plan
- Free tier available
- Key limitation
- No free tier is listed on the current pricing page — evaluation requires a paid plan.
Choose it if
Teams and power creators who want video generation plus agent-style iteration tools under one credit system.
Avoid it if
- No free tier is listed on the current pricing page — evaluation requires a paid plan.
- Per-generation credit costs are high for top models (e.g., Veo 3.1 at 140 credits/second per the pricing page).
- Credit consumption scales with usage; agents use credits faster on higher tiers.
Free-plan suitability
No documented free plan — check the current plan page for trial options.
Where it fits
Teams and power creators who want video generation plus agent-style iteration tools under one credit system.
Pricing note
- Starting point
- Paid plans from $30/month (Plus, 10,000 credits/month, commercial use included), Pro $90/month (40,000...
- Free plan
- Free tier available
Paid plans from $30/month (Plus, 10,000 credits/month, commercial use included), Pro $90/month (40,000 credits), Ultra $300/month (150,000 credits). Team and Enterprise are custom-priced. No free plan is listed on the pricing page.
Verify the current plan, credits, output limits, and commercial terms before purchasing.
Estimate your video costIs it legit?
Who is behind Luma, where it is based, and what is publicly known about its funding. Company details change — verify on the official site before committing.
- Company
- Luma AI
- Founded
- 2021
- Headquarters
- Palo Alto, CA, USA
- Funding
- $43M raise (Jan 2024); $900M Series C led by HUMAIN announced Nov 2025 (per Crunchbase/TechCrunch)
Trade-offs to check
- No free tier is listed on the current pricing page — evaluation requires a paid plan.
- Per-generation credit costs are high for top models (e.g., Veo 3.1 at 140 credits/second per the pricing page).
- Credit consumption scales with usage; agents use credits faster on higher tiers.
What Luma does
- AI creative platform built on Dream Machine and Luma agents that research, generate, and refine across video, image, audio, and text while keeping brand and style consistent
- Ray 3.2 video model: direct every frame, hold continuity across every cut, and finish in cinematic quality (frame-level control)
- Uni-1: brand-intelligence model that carries style references, character references, and visual grounding into every asset
- Access to third-party models through credits: Ray 3.2/3.14, Seedance 2.0/Mini, Kling 3.0/Omni/2.6, Veo 3.1/3, MiniMax H3, Flux 3, GPT Image, Nano Banana, and ElevenLabs audio
- Agent workflows for creative teams (product hero shots, paid social variants, teaser cuts); guest collaborator editing and commercial use on paid plans
- API access with credit-based pricing per second/image/audio output; backed by an open physical-AI research lab
Evaluation guide
Step-by-step evaluation guides for Luma — workflow fit, pricing, rights, and a same-input test before paying.
Compare Luma with alternatives
Side-by-side pages that weigh Luma against overlapping tools on the same five fields.
Where Luma appears
Best-of lists and roundups that include Luma.
Official sources
These links are retained beside the catalog record so changing details can be rechecked.