Video tool profile
Luma
An AI video and image generation platform with 'Luma Agents' that plan, generate, and refine creative work, aimed at creators and teams.
- Best for
- Teams and power creators who want video generation plus agent-style iteration tools under one credit system.
- Audience
- Creators, ad agencies, film and design teams, enterprise creative teams
- Category
- Video
Where it fits
Teams and power creators who want video generation plus agent-style iteration tools under one credit system.
Pricing note
Paid plans from $30/month (Plus, 10,000 credits/month, commercial use included), Pro $90/month (40,000 credits), Ultra $300/month (150,000 credits). Team and Enterprise are custom-priced. No free plan is listed on the pricing page as of this check.
Checked Aug 13, 2026. Verify the current plan, credits, output limits, and commercial terms before purchasing.
Is it legit?
Who is behind Luma, where it is based, and what is publicly known about its funding. Company details change — verify on the official site before committing.
Trade-offs to check
- No free tier is listed on the current pricing page — evaluation requires a paid plan.
- Per-generation credit costs are high for top models (e.g., Veo 3.1 at 140 credits/second per the pricing page).
- Credit consumption scales with usage; agents use credits faster on higher tiers.
Evaluation guide
Step-by-step evaluation guides for Luma — workflow fit, pricing, rights, and a same-input test before paying.
Compare Luma with alternatives
Side-by-side pages that weigh Luma against overlapping tools on the same five fields.
Where Luma appears
Best-of lists and roundups that include Luma.
Official sources
These links are retained beside the catalog record so changing details can be rechecked.