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Repurposing tool profile

Pictory

A text-to-video platform that converts scripts, blog posts, and long videos into narrated clips with stock media, captions, and template-based editing.

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Pricing detailsCompare the shortlist
Best for
Creators and marketers who want script-to-video production without a camera, and repurposing of existing long-form content into Shorts.
Starting point
Starter $29/month or $25/month billed yearly (200 video minutes a month, 2,400 a year on annual; 720...
Free plan
No free plan; a 14-day free trial is available without payment upfront.
Key limitation
Stock media library and narration voices are constrained by plan; credits cap monthly output.

Choose it if

Strongest for

text to videoscript to videoclippingcaptions

Built for

Creatorsmarketerscourse creators

Avoid it if

  • Output quality depends on script structure and source footage; AI editing still needs review.
  • Free trial and plan boundaries should be verified on the official pricing page before subscribing.

Free-plan suitability

No free plan; a 14-day free trial is available without payment upfront.

Pricing

Starter $29/month or $25/month billed yearly (200 video minutes a month, 2,400 a year on annual; 720 ElevenLabs voice minutes a year). Professional $59/month or $35/month billed yearly (600 video minutes a month; 1,440 ElevenLabs voice minutes a year). Team $199/month or $119/month billed yearly (1,800 video minutes a month). Enterprise is custom. A 14-day free trial needs no payment upfront.

Verify the current plan, credits, output limits, and commercial terms before purchasing.

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What Pictory does

  • Text-to-video platform: script-to-video, blog/URL-to-video, PDF/doc/PPT-to-video, image-to-video, and audio-to-video with automatic visuals and voiceover
  • AI video editor: edit video using text, auto captions and subtitles (with.srt/.vtt export), auto highlights and clips, and auto-summarize long videos
  • AI avatars (stock and custom), voice cloning, dubbing, and multilingual voiceovers including ElevenLabs hyper-realistic voices in 29+ languages
  • Premium media library with Storyblocks videos, Getty Images, and premium music; brand kits, layouts, and styles library for consistent branding
  • Repurpose and resize videos for all major platforms in 1080p; team collaboration, API access, and integrations on higher tiers
  • SOC 2 and GDPR compliant; paid plans export up to 30-minute videos (5 minutes on free trial) with 2,400-21,600 video-minutes per year depending on plan

Is it legit?

Who is behind Pictory, where it is based, and what is publicly known about its funding. Company details change — verify on the official site before committing.

Company
Pictory.ai

Evaluation guide

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Official sources

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