Side-by-side comparison
Creatify vs Captions: AI UGC Ads or Mobile Creator Studio?
Creatify and Captions both build around AI actors and short-form video, but they serve different sides of video production. Creatify is an ad-testing engine designed for performance marketers and e-commerce teams who need dozens of UGC-style video ad variants generated from product URLs. Captions (rebranded to Mirage) is a creator-first mobile video studio designed to turn phone-recorded footage or text prompts into polished, captioned social videos with AI digital twins and voiceovers. This side-by-side comparison breaks down their credit models, free tiers, workflow strengths, and commercial rules.
Creatify
CaptionsQuick answer
Start from the job you need done — the winner is the fit, not the brand.
Choose Creatify if…
DTC and e-commerce marketers who need AI-generated UGC-style ad variants at scale.
Starting point: Free plan (10 credits/month, watermarked exports).
Choose Captions if…
Mobile-first short-form creators who want to produce complete videos — including AI actors — from their phone.
Starting point: Free plan with limited credits (60-200 one-time credits per help docs).
Comparison table
The same fields are shown for both products so the comparison does not quietly favor one side.
| Decision | Creatify | Captions |
|---|---|---|
| Best for | DTC and e-commerce marketers who need AI-generated UGC-style ad variants at scale. | Mobile-first short-form creators who want to produce complete videos — including AI actors — from their phone. |
| Core uses | AI UGC-style ad generation, AI actors for ads, ad templates and inspiration, ad cloning and insight tools | AI video creation, AI actors and digital twins, prompt-to-video, captioning and text-based editing, B-roll and music generation |
| Pricing note | Free plan (10 credits/month, watermarked exports). Starter $39/month (100 credits). Pro has 200-5,000 monthly credits with higher tiers; Enterprise custom. Annual plans save up to 50%. | Free plan with limited credits (60-200 one-time credits per help docs). Max $24.99/month (500 credits/month); Scale $69.99/month (1,400 credits); Scale 2x $139.99/month (2,800 credits); Scale 4x $279.99/month (5,600 credits); Enterprise custom. Help docs also list a Basic tier at $9.99/month (200 credits). Prices reflect iOS plans per the official pricing page. |
| Free plan | Yes — Free plan: 10 monthly credits (roughly 2 video ads or 20 image ads), access to 300 AI actors, 10... | Yes — Free version exists (per official pricing FAQ, ): basic tools like trimming, transitions, and... |
| Main checks | Free plan is thin (10 credits/month) and watermarks exports. UGC-style AI actors should be disclosed where platform rules require ad transparency. Advanced tiers (Pro/Enterprise) prices are not all published; contact sales for exact quotes. | Every AI generation consumes credits (e.g., prompt-to-video 16 credits per 6s; AI Edit 10-40 credits per help docs). Credit balance is capped at 3x the monthly allowance; individual credit top-ups are not available. Company rebranded to Mirage in 2025 — check which brand name the app shows in your region. |
| Pricing source | Official sources | Official sources |
The short answer
Choose Creatify if your primary goal is performance marketing, DTC product promotion, or high-volume ad creative testing. Its URL-to-video generator, batch variation engine, and ad intelligence database are purpose-built to produce and launch video ads directly to Meta, TikTok, and AppLovin.
Choose Captions if you are a solo creator or social media manager producing content from a phone or desktop. Captions shines at cutting raw footage with AI Edit styles, generating stylized word-by-word captions, creating personal digital twins, and auto-correcting eye contact and filler words.
Pricing and credit models
Creatify starts with a free plan providing 10 monthly credits (roughly 2 video ads) with watermarked exports. Paid tiers begin with Starter at 9 per month for 100 credits, while Pro scales from 200 to 5,000 monthly credits with discounts on annual billing (up to 50% off). Video lengths run up to 2 minutes on Starter and 10 minutes on Pro.
Captions offers a free tier with basic trimming and limited caption tools, but generative AI features require paid plans. Paid iOS plans start at Max (4.99/month for 500 credits), scaling through Scale tiers from 9.99/month (1,400 credits) to 79.99/month (5,600 credits). Help documentation also notes a Basic tier (.99/month for 200 credits). Credit rollovers are capped at 3x the monthly allowance.
Workflow and feature differences
Creatify centers on the product URL: paste a link and its AI scrapes product photos, features, and reviews to draft scripts, select matching UGC avatars, and render multiple ad variations simultaneously. Its Ad Insights feature tracks competitor ads across platforms, giving growth teams structured creative signals.
Captions centers on recorded footage and personal branding. You can upload a talking-head clip to apply automatic B-roll overlays, eye-contact correction, and speech denoising, or create a custom digital twin that reads scripts in your cloned voice. It functions as an agile mobile editing suite rather than an ad variation generator.
Limitations to weigh
With Creatify, the free tier is very restrictive (10 credits and watermark), and platform rules on Meta and TikTok increasingly require ad transparency disclosures when synthetic AI actors appear in commercial ads.
With Captions, every generative action burns credits quickly (e.g. 16 credits per 6-second prompt-to-video clip and 10-40 credits for AI Edit operations), individual credit top-ups are not sold separately, and brand naming may vary between regions following its rebrand to Mirage.
Before choosing a paid plan
Match the workflow first. Check current credits, export limits, cancellation terms and commercial-use rights before purchasing.
Creatify
Best for: DTC and e-commerce marketers who need AI-generated UGC-style ad variants at scale.
Pricing: Free plan (10 credits/month, watermarked exports). Starter $39/month (100 credits). Pro has 200-5,000 monthly credits with higher tiers; Enterprise custom. Annual plans save up to 50%.
Check before paying: Free plan is thin (10 credits/month) and watermarks exports. UGC-style AI actors should be disclosed where platform rules require ad transparency.
Captions
Best for: Mobile-first short-form creators who want to produce complete videos — including AI actors — from their phone.
Pricing: Free plan with limited credits (60-200 one-time credits per help docs). Max $24.99/month (500 credits/month); Scale $69.99/month (1,400 credits); Scale 2x $139.99/month (2,800 credits); Scale 4x $279.99/month (5,600 credits); Enterprise custom. Help docs also list a Basic tier at $9.99/month (200 credits). Prices reflect iOS plans per the official pricing page.
Check before paying: Every AI generation consumes credits (e.g., prompt-to-video 16 credits per 6s; AI Edit 10-40 credits per help docs). Credit balance is capped at 3x the monthly allowance; individual credit top-ups are not available.
Questions creators ask
- Can I create UGC ads with real product photos in Creatify?
- Yes. Creatify specializes in URL-to-video generation where it imports product imagery directly from e-commerce product pages and integrates them into UGC ad templates alongside AI actors.
- Does Captions support automated animated captions?
- Yes. Captions is widely recognized for its stylized, word-by-word auto-captions and templates in 100+ languages, which can be applied directly to mobile video uploads.
Continue the decision
Use the Official sources profiles and workflow guide before selecting a paid plan.
Sources
Verify changing features, pricing, and usage rights before purchasing.